Customer Communication Channels for Your Business

Customer Communication Channels for Your Business

If you are a business owner, you might be looking for ways to level up your game. Customer service has always been something to work really hard on. Good customer service can get you satisfaction like no other thing. If you really are looking into ways to get nice feedback from your customers, this is the time to show some dedication and build up a team that works.

Looking at examples of other businesses just to get the idea, consider Xfinity which is one of the largest telecom companies in the US, offering internet, TV, home phone, and home security services. Xfinity has multiple channels of communication for their customers such as the Xfinity customer service phone number and live chat as well as Facebook, Twitter, and Reddit pages. If any Xfinity customer needs to provide feedback to Xfinity about their services, they can do so using any of these channels. It doesn’t matter how many communication channels a brand owns, rather, what matters is that these channels have been initiated to accommodate customers.

Moving on, if you are looking for strategies, this article is for you. In this article, we have listed 5 different tools that can help you to decide which is the best customer communication channel for your business right now!


Emails have been on the front line when it comes to dealing with customers. An email is an amazing option for asynchronous conversations. A single individual that is the representative of customer service can respond to multiple emails simultaneously. Email is known to meet multiple needs of customers in need. Emails serve as a private communication channel with customers, so it is totally okay to share any personal customer information. Customers can also be satisfied and confident as their interaction is in a written format, so they can track back to queries whenever they desire.

Though there are other channels that may be best for some needs, sending an email remains one of the most efficient channels for customer-business interaction.

Phone Calls

If you are someone or know someone that is not really the type to write an email or chat, this option is the best for you! There are a bunch of advantages that using a phone call channel provides. Phone call channels are somewhat of a secure connection. You can direct the calls to other departments too when queries are from different areas. It is the fastest way of getting feedback or answer a query too. A customer may be looking for an instant response to his query and providing phone-call assistance can make him satisfied. If you hold a business of skin or hair care products, or even a cosmetic too, you may start a chain of professional advice through a call channel.

Social Media

It is no doubt that social media has taken the world by storm and if you are a business owner, using social media efficiently and to its best use can really get you a ton of perks. Any business can rise up to its best when promoted with the right strategies. With almost all of the world’s population being a part of this channel, you can build up your strategy to get the most satisfaction from customers. Apart from promoting and spreading the word, evaluate which site in your audience is the most engaged, and build your presence over there.

You can get great feedback from your customers if you set up a good customer service channel on social media sites. You can get public appraisals from the customers, and publicly ask questions to get reviews and feedback too.

Online Forums and Other Communities

When you are using online communities, it is not about replacing your team, but rather giving a rest while getting potential customers for the product. Being engaged in communities can be the brightest source of inspiration and get support from fellow community members. Being in a community and engaging can take some pressure off you and provide an individual the chance to build an understanding of the product and share it with others.

Online forums can be a great option for creating a customer channel.  There is a lot population present on online forums. From discussing the gravest matters to doing an analysis of a meme. It has it all. You can build up your strategies and promote your product while giving your best behavior as a customer service representative. This is the time to level up your game!

Mobile messages

You may be receiving text messages from various companies. From a sim company asking you to recharge your credit to McDonald’s sending discount deals and other offers. You can also build your support through text messaging channels for your business. Nowadays, mobile messaging is not limited to message apps only. It has been promoted to WhatsApp and Messenger on Facebook as well.

You can use this strategy to announce any offers, discount codes, or answer inquiries too.

Final Thoughts

There are multiple ways for you to level up your business game! Customer satisfaction has always been a priority and in this world of modernization, you can use certain tools and strategies to build customer relationships through the communication channels mentioned above.

For more fashion trends in general, don’t forget to check out our blog 5elifestyle!


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