Over 225 million Americans and 94% of Millennial own smartphones, according to the State of the Market: Industry Trends report for 2019. Mobile advertising plays a vital role in marketers’ marketing strategies because of the importance of mobile devices in consumers’ lives.
There are two main components to mobile advertising. SSPs (Supply Side Platforms) aggregate mobile inventory from hundreds of thousands of publishers and DSPs (Demand Side Platforms) allow advertisers to place mobile advertisements in publishers’ desktop or mobile inventory.
Mobile advertising gets businesses more revenue, but consumer privacy is in question. Data mining and other information gathering techniques are used by companies to gather information about customers while they are using their devices. Data collected and used by companies may be shared or even sold to third parties, say advocates.
In this article, we discuss why do mobile advertisers care about driving physical store traffic? So stay here and read it completely from start to end. I hope this informative article will prove beneficial for you.
Advertising on mobile devices – what is it?
Advertising using a mobile device, such as a smartphone or tablet, is known as mobile advertising. Text ads via SMS or banner ads embedded on mobile websites are used by companies to advertise on these devices. Downloaded applications, including mobile games, can also be found through them.
How Mobile Advertising Works
Consumers today have more options when it comes to consuming media thanks to modern technology. Mobile devices are now the most popular devices for people to use, accounting for more than one-third of their screen time. That’s due to their ease of use and low cost, as well as the fact that they are connectable wirelessly.
Companies have begun implementing mobile advertising tactics to adapt their campaigns to changing consumer habits. Through mobile channels, customers have a greater likelihood of seeing an advertisement than through traditional channels. This form of digital advertising is typically optimized for small displays since mobile devices have smaller screens than computers or laptops.
SMS text messages were among the earliest forms of mobile advertising.
In mobile advertising, however, in-app and mobile web ads quickly emerged. Popular mobile advertising models include cost per install (CPI), in which the user is paid to install the app on his or her mobile device. Incentive and non-incentive CPI networks for mobile advertising exist. Incent models reward users for installing apps or games by giving them virtual points.
There are many apps that permit users to download free versions of their apps, but which are monetized by showing advertisements. In addition to the mobile-friendly design, websites on mobile devices feature smaller advertisements than those on regular versions of the same website or some container haulage companies
Why do mobile advertisers care about driving physical store traffic?
Here is the answer to the question why do mobile advertisers care about driving physical store traffic? The solution to the question is below.
- Physical stores continue to generate the majority of sales.
- Upon visiting a store, people of all ages show greater loyalty.
- It has been proven that online retailers with physical stores generate the most revenue.
- The more customers know they can buy offline, the more they buy online.
As of 2015, 90% of pre-paid retail sales still took place in physical stores, and a large majority of smartphone users use their mobile device to locate stores, check stock availability, and find store hours. That’s why advertisers with physical storefronts need to prioritize mobile visibility.
Mobile ads types
There are many different ways to advertise with a mobile device. Some of these include:
1. Using push notifications:
On mobile devices, you will see these pop-ups. Availability is not limited to certain times. A notification may be received without the user being inside an application.
2. Banner ads and image text:
The advertiser’s page is opened in a browser by users who click on their ads.
3. An advertisement that can be downloaded by clicking:
The consumer will be redirected to either the Apple App Store or the Google App store after clicking on the ad. According to the operating system and device of the user, the destination may differ.
4. Advertisements that give users the option of calling:
Using their smartphones, consumers can call an advertiser directly by clicking on their ads.
5. Advertisements that encourage users to send messages:
The advertiser will communicate with the user directly with an SMS when the consumer clicks on this type of ad.
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